Samsung Marvel is a retail experience application that is deployed in Samsung Retail Stores in Singapore to bring a cohesive and seamless experience for customers interacting with different devices in the Samsung ecosystem.
Given the broad portfolio of devices in a Samsung retail stores, a coherent retail experience for visitors is necessary to showcase the synergy of the different devices on display. The team collaborated closely with Samsung team to bring across a solution that involves VR app, Arduino, and retail setup.
Samsung Marvel is a retail experience android application that is deployed in Samsung Retail Stores in Singapore to bring a cohesive and seamless experience for customers interacting with different devices in the Samsung ecosystem.
Our final delivery is one that involves a master Android application, a single touch point, that pieces together user’s discovery experience on different types of device including Samsung Gear VR and Samsung 360 Camera. The VR experience connects our master Android application to Samsung Gear VR device for a seamless discovery experience. Our PoC was deployed successfully in several Samsung stores across Singapore.