The Mellow App is by Logos&Pathos Consulting Ltd. (LP Consulting), a Japan-based management consulting firm. LP Consulting wanted to create a platform for recommending personalised artwork to users, and for artists to market and distribute their work.
Based on research, users typically check their social media to relax and refresh their mind during breaks at work. Mellow aims to elevate the relaxation experience by delivering artworks curated according to users’ mood everyday. Mellow also seeks to connect new and young artists to users by giving them a platform to upload their works and increase their exposure.
We created an app that delivers different sets of artworks to users everyday, allowing them to rate the artwork and subsequently curate more personalised artwork. Users can also discover new art on the app by browsing the discovery page.
For new artists, they can upload their artwork onto the platform. Users can also give donations to artists who they want to support.
Users and artists both benefit from the app through its features. For users, they can use the app throughout the day and take time to view new artworks which can lift their mood and help them to relax. Artists can get donations from users who like and support their artwork through the platform.